By Robert Moskowitz Published: 17 May 2012 When television rose to prominence, experts predicted that radio would disappear. It never did. Why? Because it continues to attract large audiences and continues to sell products and services. That’s why radio can be one of the most cost-effective ways to build a business, and it works...
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By Audrey M. Jones Published: 10 May 2012 In March 2011, when Google announced changes to its search engine algorithm structures, many website owners panicked. These changes were intended to reduce the number of keyword-stuffed websites appearing on search result lists. Google’s goal was to make search engine optimization practices more…well, optimal. The panic...
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By Robert Moscowitz Published: 26 April 2012 Success in the legal profession depends — as it does in many professions — on a “three-legged stool” of positive activities: 1) You must become the best lawyer you can be. Without competence, you will have a hard time finding success. 2) You must seek out and...
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By David Leggett Published: 19 April 2012 If your legal practice doesn’t already have a substantial LinkedIn presence, you may be making a big mistake. LinkedIn, which is an online social network site geared towards professionals, has recently surpassed Myspace as the 2nd largest social networking site in the US, just behind Facebook. What...
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By Tina Volpe Published: 7 March 2012 Attorneys are generally excellent writers to begin with. The briefs, arguments and all of the other writing that is involved in the legal profession usually hone writing skills. Writing a book can be a natural extension of this type of legal writing, and can provide an excellent...
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By Anayat Durrani Published: 9 February 2012 Bar codes on steroids are what they’ve been called. The alien-like pattern is popping up everywhere and on everything. They’re almost as mysterious as crop circles, and they contain hidden messages, too. What are they? They’re Quick Response codes, or QR codes, and they’ve taken off as...
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By Elspeth Misiaszek Published: 5 January 2012 The biggest downfall of new businesses occurs when they fail to have enough money to cover start-up costs. Start-up costs include back-up money you need until money from your actual billable hours is earned. In developing a business plan many new firms add start-up costs very quickly...
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By Nicholas A. Capozzi Published: 15 December 2011 Law firms expend significant resources to increase name recognition. In other words, law firms are eager to brand their name. ‘Branding’ is a marketing term that refers to the creation of a name, symbol or design that differentiates one product from another. Law firm firm branding...
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By Elspeth Misiaszek Published: 2 December 2011 If you watch the nightly news, you may have noticed how often attorneys are in demand. Whether it’s the latest glamorized murder trial, or a new change in legislation, we rely on the opinions of legal experts to keep us informed. You may have even wondered how...
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By Robin Hensley Published: 16 November 2011 Most personal injury attorneys offer toll-free numbers or free consultations to ensure that potential clients can reach them. To make these efforts worthwhile, attorneys need to be able to transform potential clients into actual clients – but how can a law firm or solo practitioner do that?...
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