By Anayat Durrani Published: 9 February 2012 Bar codes on steroids are what they’ve been called. The alien-like pattern is popping up everywhere and on everything. They’re almost as mysterious as crop circles, and they contain hidden messages, too. What are they? They’re Quick Response codes, or QR codes, and they’ve taken off as...
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By Elspeth Misiaszek Published: 5 January 2012 The biggest downfall of new businesses occurs when they fail to have enough money to cover start-up costs. Start-up costs include back-up money you need until money from your actual billable hours is earned. In developing a business plan many new firms add start-up costs very quickly...
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By Nicholas A. Capozzi Published: 15 December 2011 Law firms expend significant resources to increase name recognition. In other words, law firms are eager to brand their name. ‘Branding’ is a marketing term that refers to the creation of a name, symbol or design that differentiates one product from another. Law firm firm branding...
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By Elspeth Misiaszek Published: 2 December 2011 If you watch the nightly news, you may have noticed how often attorneys are in demand. Whether it’s the latest glamorized murder trial, or a new change in legislation, we rely on the opinions of legal experts to keep us informed. You may have even wondered how...
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By Robin Hensley Published: 16 November 2011 Most personal injury attorneys offer toll-free numbers or free consultations to ensure that potential clients can reach them. To make these efforts worthwhile, attorneys need to be able to transform potential clients into actual clients – but how can a law firm or solo practitioner do that?...
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By Elspeth Misiaszek Published: 30 September 2011 There is an adage that people only remember about 10% of what they hear. When it comes to marketing your law firm, you need to make sure your marketing is tightly focused with the key points you want people to remember about you. Of course, a few...
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By Nicholas A. Capozzi Published: 9 September 2011 Twitter is a must-use tool for business marketing. The social-media micro-blogging giant is unique in that it allows for the most direct form of technological communication with the public. Twitter was originally created to be a social-media conduit between individuals. Today, however, a multitude of organizations...
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By Elspeth Misiaszek Published: 6 September 2011 Some attorneys feel that paralegals are the most significant and important contributor to a law firm. Others attorneys simply want their instructions followed exactly with limited independent thinking. Regardless of your viewpoint, the attorney is not typically the one answering the phone. This means that your paralegal...
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By: Clay Wyatt Published: 18 August 2011 Chances are that you are very busy as an attorney. You may work extended hours on a routine basis. As a result, you may not get enough sleep, may be exposed to intense stress, and may generally feel overworked. Your family life and social life may even...
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Published: 5 August 2011 Constantin Sharypkin is a project manager at Vedia Translations, a full-service Canadian agency providing translation services to attorneys and other professionals. He graciously agreed to an interview with the Legal Finance Journal, providing answers to our questions. According to Constantin, attorneys most often need translations because a multinational world often...
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